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What Are Backlinks ?

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings....

What Types of Backlinks are Valuable ?

Not all backlinks are created equal. In other words, if you want to rank higher in the SERPs, focus on quality backlinks. Put another way: A single quality backlink can be more powerful than 1,000 low-quality backlinks. As it turns out, high-quality backlinks tend to share the same key traits. Trait #1: The...

Best Practices To Create a Linkable Assets

If you want people to link to your website, you need something on your site worth linking to. A Linkable Asset can be a blog post, a video, a piece of software, a quiz, a survey… basically anything that people will want to link to. In most cases, your linkable asset will be an amazing piece of content (which is why search engine...